The Alterac Brew Pup is the charity pet for 2013 with 50% of all sales before December 31st going towards the Make-A-Wish Foundation, Blizzard’s charity for the year.

Descended from a long pedigree of champion rescue hounds, the Alterac Brew Pup has a nose for finding travelers in distress in the high altitudes of the Alterac Mountains. However, it’s the massive pup’s ability to reignite your soul with its “warm spirits” on a cold night that will make this furry friend your most trusted and treasured companion. From the Blizzard Store

Talk about a great marketing video… and best of all, it’s on sale now so what are you waiting for? Remember you have until December 31 for half the proceeds to go to charity. You can also buy the Enchanted Fey Dragon and Alterac Brew Pup as a package deal for $30 –  a saving of $5.

If you right-click the pup, he will dispense some Mulled Alterac Brandy which is a strong alcoholic beverage and only took four to see this…

Alterac Brew Pup

He even emotes when you target him with /helpme.

As usual, I spent part of my evening levelling up the little guy.